That why most of us buy mattresses at the local store – even though they’re more expensive – because we can lay on them first and see how they feel. Consider why Auer chose to do a review site for mattresses: “If there’s one thing I’d be nervous to buy online before testing it out myself, it’s a mattress. Some product types are very lucrative for review sites and some are less lucrative. Whatever the case, the decision you make shouldn’t just be based on the flip of a coin, you should put some calculated thought into the type of product you’d like to provide reviews for. Maybe you’ll review online software, camera equipment, shoes, or baby gear. When you build a review site, you’ll need to first choose which type of product to review.
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